mørket
under
kigali
Politikens Forlag Markedsføringskampagne 2025
I focus on functionality and recyclability, where the packaging separates the product from its contents to ensure a more sustainable solution. By developing a concept that can be adapted across different products, I create flexible designs that are both practical and visually appealing. This approach makes it possible to reuse the packaging while still creating an aesthetic experience that appeals to both vegan ice cream eaters and those who are curious but haven't tried it yet.I focus on functionality and recyclability, where the packaging separates the product from its contents to ensure a more sustainable solution. By developing a concept that can be adapted across different products, I create flexible designs that are both practical and visually appealing. This approach makes it possible to reuse the packaging while still creating an aesthetic experience that appeals to both vegan ice cream eaters and those who are curious but haven't tried it yet.I focus on functionality and recyclability, where the packaging separates the product from its contents to ensure a more sustainable solution. By developing a concept that can be adapted across different products, I create flexible designs that are both practical and visually appealing. This approach makes it possible to reuse the packaging while still creating an aesthetic experience that appeals to both vegan ice cream eaters and those who are curious but haven't tried it yet
Løsningen
Markedsføringskampagne 2025
Løsningen
Markedsføringskampagne 2025
The rights belong to Politikens Forlag, and the material was created as part of my work at Politikens Forlag
Case — Mørket under kigali
For Politikens Forlag’s 2025 summer campaign, I designed the visual identity and all core graphic materials. The campaign was developed in collaboration with the marketing team, who shaped the content strategy, including newsletter flows, SoMe tracks and overall campaign direction throughout the summer. The visual concept was created to be flexible and recognisable across platforms, from digital ads and social media to print placements, while capturing the light, warm tone of the season.
