krimi messen 2025

krimimessen takes place in a former state prison in Horsens and draws thousands of visitors every year. With more than 100 Danish and international authors, talks, award ceremonies, and live experiences, the festival offers high visibility and strong audience engagement. For the 2025 edition, I designed the sales stand for Politikens Forlag, building on the visual identity we created for Bogforum 2024. The design was adapted to a darker, crime-inspired aesthetic, where authors and books took center stage. This year, audience activation played a key role, and we dedicated an entire area of the stand to competitions—designed to drive visibility, interaction, and flow throughout the space.